The Timberland PRO series takes place in NASCAR through

The Timberland PRO series takes place in NASCAR through the partnership with Brett Bodine Racing.
A partnership for the first time aimed at raising awareness among
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The Timberland Company today announced a two-year strategic partnership between Brett Bodine Racing and its Timberland PRO (TM) series of work boots for professionals. This alliance represents the first time that Timberland has developed and launched an integrated sports marketing platform that ventures beyond the Company's traditional outdoor lifestyle positioning to meet the specific needs and desires of the consumer Timberland PRO Series .timberland classic 6 premium boot,
Throughout the 2002 and 2003 racing seasons, Timberland will promote its Timberland PRO Series through the sponsorship of the # 11 NASCAR (TM) Winston Cup Race Team, owned and piloted by Brett Bodine. In addition to generating valuable brand exhibitions on the racing car itself as well as the uniforms of drivers and track crew, the partnership presents a multitude of promotional opportunities that will educate target consumers and encourage purchase and The preference for the Timberland PRO Series. It will also be used to strengthen relations with existing and potential trading partners. Planned programs include in-store promotions, advertising links and appearances by Brett Bodine, his team and his show car.mens timberland,
"The partnership with Brett Bodine Racing is an excellent opportunity for us to extend our reach to NASCAR fans and gain valuable market knowledge so that we can continue to develop superior products and marketing programs for this Consumer base, "said Frank Bifulco,black timberland boots for men, Timberland." With Brett Bodine's commitment to performance and integrity, both on and off the track, we believe he is the partner Ideal for the Timberland PRO series.We are looking forward to a long and mutually rewarding relationship.
Known for his perseverance and incredible dedication, Bodine has become a favorite of NASCAR fans and media. Bodine has been racing since the age of 16, and comes from a racing family with two brothers on the NASCAR circuit. Bodine has a NASCAR Winston Cup and five NASCAR Busch Series to his credit, was inducted into the modified Hall of Fame in 1998 and last year captured the fastest time for a NASCAR Winston Cup driver / car in the history of 'Indianapolis Motor Speedway.
"We are delighted to have the opportunity to partner with a well-respected and highly visible brand," Bodt Bodine said. "Consumers trust Timberland and the Timberland PRO Series,v and this is a critical factor for us as we bring new partners." We believe that our association with the Timberland PRO Series will only help to strengthen and develop the strong , Brett Bodine Racing already enjoys.